An Entrepreneurs Guide on Managing Marketing Activities Singlehandedly

As an entrepreneur, you’ve likely faced the challenge of having to wear numerous different hats while running your business.

One of the prominent hats will be that of a marketer.

This is because, as a small business, you may not have the resources to hire a full-fledged marketing team, and being a one-person marketing team can undoubtedly be daunting.

However, as this article by dumpthe9tofive.com explores, with the right knowledge and tools, you can create successful marketing campaigns that will help the business grow to the next level.

Identify Your Niche

The first step in any successful marketing strategy is to hone in on a niche.

A niche is a targeted segment of customers to whom you can sell your products/services to.

Having a niche makes it easy to curate effective marketing messaging and connect directly with potential customers.

According to Thinkflic, here are the steps you can follow to decide on a niche:

● Conduct market research regarding the emerging trends in your industry. Use these trends to create products/services.

● Ascertain the total target market of the trend

● Calculate the realistic percentage of customers your business will be able to serve

Once you have a clear understanding of who your customers are, it becomes easy to tailor marketing messages based on their needs and wants.

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Choose the Best Marketing Channel(s)

Marketing channels are mediums through which your business can educate customers about products/services and motivate them to make purchases. Channels can be of various types, such as:

● Online Channels:

This includes designing a website, creating social media handles, email marketing, and more.

Online channels are often cost-effective as it provides businesses the opportunity to connect with hundreds if not thousands of customers daily, with modest investments of $50-$100/week.

● Offline Channels:

Billboards, newspaper advertisements, magazine features, and posters are prominent channels to consider.

Finding the best channel for your business will involve an element of experimentation to understand where your customers are most active and likely to make purchases.

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Create Engaging Messaging

In addition to the right channels, you’ll need to create engaging messaging to connect well with customers.

Here are a few questions to help you create messaging for your online business;

● What are the main pain points of your customers?

● How do your products solve these pain points?

● What values do your customers hold in high regard and expect businesses to do as well?

● Which competitors have a strong connection with customers, and what type of messaging do they use?

Similar to channels, creating strong messaging involves an element of trial and error.

Hence, don’t be dejected if your first marketing campaign doesn’t provide the expected results.

Keep trying new messaging until you find the right fit.

Establish Clear Tracking Metrics

Just like any other business project, marketing activities need to be quantified into specific, measurable, achievable, relevant, and time-bound (SMART) goals, as reported by Wrike.

Creating SMART goals allows your business to accurately track the impact of marketing campaigns on business performance, find areas of improvement and make necessary changes to channels and messaging.

There are various tools on the market that you can use to track the success of marketing activities, such as:

● Facebook Ads Manager: To manage social media campaigns.

● MailChimp: To gain insights into the performance of your email marketing activities.

● Google Analytics: Commonly used to track website performance and maintenance

Pursue a Business Degree

As you can see, successfully marketing a business involves various faucets, each with its own nuances.

While experience is the best teacher, those wanting to develop marketing expertise in a short time frame should consider pursuing an online business degree.

Looking at the available options, a great choice will be to add a marketing specialization to your degree, as it will provide you with all the knowledge and tools needed to become a successful one-person marketing team for your business.

Having a good understanding of who your customer base is, combined with choosing the right channels, in addition crafting compelling messages, is the recipe for success for any business.

However, remember to establish reliable tracking metrics and be open to improving your marketing acumen by pursuing a business degree.

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